and studies proved he was still recognizable.
Parallelograms of any shape or color
provoked recognition of our brand.
We found out later it was caused by smell.
The aroma of our particular plastics plant
fastened as it was to every cup or wrapper,
every test print we produced.
But at the time we posited
that it was the parallel lines,
the suggestion of railroad tracks
stretching to sex or infinity
to what we used to call god.